Serena Irving, JDW Chartered Accountants Limited

Business overview

Our JDW culture is built on connection and inclusion. Many of our team members are multilingual, allowing us to support a diverse client base and engage meaningfully with Auckland’s multicultural communities.


We see ourselves not just as accountants, but as partners in our clients’ success, approachable, reliable, and responsive. Whether working with long-standing clients or new businesses, we aim to make accounting clear and manageable, always guided by empathy and professionalism.

Products and services I offer

Accounting, Bookkeeping, Monthly Reporting
Income Tax, GST
Payroll, FBT
Business and Tax Advisory
Xero & MYOB Software Support and Training
Business Coaching & Mentoring
Dashboards and Key Performance Indicators
Budgeting and Cashflow Forecasting

Why I'm in the NZ Businesswomen

I joined NZ Business Women to grow my networks. We take the time to get to know each other, and that makes it easier for me to refer other members to my connections and vice versa. Members are generous with their time and expertise, and many have become lifelong friends.

My gallery

My point of difference

I love to help business owners succeed. I keep in regular contact with my clients, not just once a year. We don't charge for every phone call and we let our clients know about changes and events that are relevant to them. Our fixed fee model, coupled with our proactive approach, means that we avoid nasty surprises.

For busy mum-preneurs, you can bring your children to the office for our meetings or we can use Teams if you prefer to video chat.

My latest business news

We were shortlisted for the Best Places to Work Awards in 2025.
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