JDW Chartered Accountants Limited
Serena Irving
Accounting
JDW Chartered Accountants – Your trusted business partner.
Your accountant should do more than keep you compliant—they should help you understand your business and move it forward.
Who I help
I help New Zealand business owners, especially creatives, innovators, growing SMEs, side-hustlers and property investors, who want clear, practical accounting and tax support from someone who understands both the numbers and the realities of running a business.
The problem I solve
I take the stress and uncertainty out of accounting, tax and business reporting. I help clients understand what their numbers mean, meet their obligations on time and make better-informed decisions with confidence.
My point of difference
I combine strong technical expertise with a warm, plain-English approach. At JDW, we take time to understand each client’s goals, explain their options clearly and provide commercially practical advice, not just a set of accounts at year-end.
My niche market
I love working with creatives and innovators, because they are passionate about their business. I allow them to focus on their strengths while I manage their reporting, tax responsibilities and RDTI applications.
Key benefits
Clear explanations, empathy, reliable compliance support, better visibility over cashflow and performance, practical advice tailored to your goals, and a trusted partner who is approachable and responsive.
Problems my clients avoid
Missed tax deadlines, unexpected tax bills, unclear financial reports, poor bookkeeping, cashflow surprises, avoidable compliance issues and making important decisions without reliable information.
About
Our JDW culture is built on connection and inclusion. Many of our team members are multilingual, allowing us to support a diverse client base and engage meaningfully with Auckland’s multicultural communities. We see ourselves not just as accountants, but as partners in our clients’ success, approachable, reliable, and responsive. Whether working with long-standing clients or new businesses, we aim to make accounting clear and manageable, always guided by empathy and professionalism.
Products and services
Accounting, Bookkeeping, Monthly Reporting Income Tax, GST Payroll, FBT Business and Tax Advisory Xero & MYOB Software Support and Training Business Coaching & Mentoring Dashboards and Key Performance Indicators Budgeting and Cashflow Forecasting
Why I am a member
I joined NZ Business Women to grow my networks. We take the time to get to know each other, and that makes it easier for me to refer other members to my connections and vice versa. Members are generous with their time and expertise, and many have become lifelong friends.
An offer for you
For NZ Business Women members, we will fix our fees for 24 months, even if your business grows.
Latest news
We were shortlisted for the Best Places to Work Awards in 2026 for the second year in a row.
Skills
- Business structuring
- Cashflow & forecasting
- GST returns
- MYOB
- Not-for-profit accounting
- Payroll
- Rental property accounting
- Tax returns
- Xero
Qualifications
BCom, DipComVerified
University of Auckland, 1993
Meeting topics
Written by Serena for the groups to talk through.
An invitation
If you would like an accountant who makes the numbers easier to understand and works alongside you, get in touch for an initial conversation about your business and goals.