Business overview
Founder of The Namery, a boutique naming and copywriting consultancy in Auckland, New Zealand. 30+ years' experience shaping brands through words, strategy and ideas, both as a consultant and at blue chip advertising agencies.Products and services I offer
My sweet spot is creating, elevating and reinvigorating brands – including names, taglines, brand stories, tone of voice, and well-honed words across all communications. I can also help with advertising concepts, website copy, TV, video and radio scripts, blogs, packaging copy, content, digital comms and social posts; you name it.Why I'm in the NZ Businesswomen
Love connecting with like-minded women and learning about their amazing businesses. Wish I'd joined years ago!Testimonials
“Sarah is a rare talent in our industry. Her ability to not only understand a brief, but to deeply connect with a business is incredible. I’ve had the privilege of working with Sarah for almost 10 years – benefiting from the remarkable impact Sarah delivers as she gets into the fabric of a business or a cause.” ¬ – Simon Curran, Group CEO, Shine Bastion“Creatively, Sarah is hard to beat. She is an extremely talented, award-winning copywriter who contributes to all stages of the creative process. Sarah consistently produces work that reflects a deep understanding of the market and delivers to the brief. Many brands, including a number of high-profile ones, have received a new lease of life as a result of Sarah’s naming and copywriting ability.” – Jocelyn Bray, Director, Inspiration Point
“Sarah creates engaging names, campaigns and copy that resonate with the target audience, to deliver results. She is able to clearly understand both client needs and the brief with ease. Sarah’s passion and warm, personalised touch comes through in each campaign.” – Jessica Ulyatt, Brand & Marketing Manager, HealthPost
My point of difference
I'm passionate about adding 'humanity and heart' to brands. Whether it's a one-word name or a 1,000 word website, I aim to create messaging that engages, inspires and delights.My latest business news
Check out my BrandStarter naming & copywriting packages –https://www.thenamery.co.nz/brandstarter-packages
