Sarah Walter

Who I help

I help brands and businesses become more visible, human and engaging – through names, strategy and copywriting.

The problem I solve

You need a name (or a brand refresh) for your business, product or service. Or your messaging is outdated and no longer telling your story clearly. I can help you 'unbland your brand' – whether it's a new name, tagline, brand story, website copy or content.

My point of difference

I'm a strategic naming and copywriting consultant with 30+ years experience. I'm known for writing copy that's human, heartfelt and hits the spot – and I'd love to do the same for you!

My niche market

I work with business owners, start-ups and scale-ups, marketing managers, designers & agencies.

Key benefits

30+ years branding, naming & copywriting experience Specialise in creating names, taglines & comms for products, services or companies I've worked across most sectors, from health and wellness to not-for-profit, FMCG to financial. Whether you need a new brand, a rebrand, or a hand with copywriting, I can help!

Problems my clients avoid

Trying to come up with a brilliant name for your business, or trying to write your own copy, when you simply don't have time to do it all (and AI just isn't nailing it!).

About

The Namery offers strategic naming and copywriting services to help brands and businesses become more visible, human and engaging.

Products and services

Brand strategy Name development Taglines & elevator pitches Brand stories Tone of voice Copywriting & content – website copy, EDMs, blogs, video and audio scripts, digital and social media

Why I am a member

Love connecting with like-minded women and learning about their amazing businesses. Wish I'd joined years ago!

An offer for you

Happy to offer my reduced 'not-for-profit' rate for the first branding, naming or copywriting project with any NZBW member.

Testimonials

“Sarah is a rare talent in our industry. Her ability to not only understand a brief, but to deeply connect with a business is incredible. I’ve had the privilege of working with Sarah for almost 10 years – benefiting from the remarkable impact Sarah delivers as she gets into the fabric of a business or a cause.” ¬ – Simon Curran, Group CEO, Shine Bastion “Creatively, Sarah is hard to beat. She is an extremely talented, award-winning copywriter who contributes to all stages of the creative process. Sarah consistently produces work that reflects a deep understanding of the market and delivers to the brief. Many brands, including a number of high-profile ones, have received a new lease of life as a result of Sarah’s naming and copywriting ability.” – Jocelyn Bray, Director, Inspiration Point “Sarah creates engaging names, campaigns and copy that resonate with the target audience, to deliver results. She is able to clearly understand both client needs and the brief with ease. Sarah’s passion and warm, personalised touch comes through in each campaign.” – Jessica Ulyatt, Brand & Marketing Manager, HealthPost

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