Paij Whinery, Project Seven

Business overview

Project Seven is a fractional strategy, marketing and operations partner for New Zealand founders and franchisees. We help you diagnose what’s really limiting capacity and revenue, then plug in across strategy, delivery and systems so the whole business runs properly – not just the front end. From social and paid to projects, ops and admin, we help you get out of the weeds

Products and services I offer

Strategy – Founder Strategy Sessions, business and marketing strategy, offer and pricing decisions, campaign planning, brand and social strategy.
Performance – Social media management, content and paid ads, marketing automation, project and launch rescue, virtual executive and operational support.
Systems – Email, CRM and file management, workflow design and process automation, inventory and HR basics, payroll and bank reconciliation, bookkeeping‑adjacent admin.
Workshops – Practical workshops on strategy, marketing, systems and founder capacity.

Why I'm in the NZ Businesswomen

Running a business in Aotearoa is a different beast – small market, big expectations, and a lot of founders juggling more than they’ll ever admit out loud. NZ Businesswomen is one of the few spaces where people are honest about that load, share what actually works, and back local operators who care about more than vanity metrics. Being part of this network means better problems, sharper thinking, and opportunities alongside other Kiwi business owners who are building on purpose, not just for the highlight reel.

Testimonials

I was really struggling to get on top of the admin in my business. I felt like I was constantly being distracted by admin tasks, and a never ending stream of emails. I've been using Project Seven for several months now to take care of a range bookkeeping and admin tasks, freeing up my time to focus on building my business. Thanks Project Seven! - Megan Cunningham-Adams

I worked with the team this year to help me with some Facebook advertising for my video package. We ran ads to Auckland, Hamilton and Tauranga over a 2 month period. And they delivered 🙌Awesome results 👏 Awesome traffic and lots of leads. The team kept me up to date with progress, regular reports and addressed issues promptly when they arose. Can't wait to work with them again.
If you're looking for a cost effective & reliable advertising partner, then Project Seven is it. - John Maybury

Project Se7en has been a breath of fresh air, providing methodology, structure and renewed vigour into my business. By taking care of the administration details, and picking up the various fringe aspects a business needs, it’s allowed and enabled me to focus on moving the business forward. They have taken care of the weeds, allowing me to focus on building the business in a stable & scalable way. Thank you team! - Sandy Kimpton

My point of difference

We don’t sell templates, funnels or busywork.

Project Seven sits in your business as a fractional strategy, marketing and ops partner. We care about capacity, delivery and systems as much as campaigns, so we’re not going to recommend “more marketing” if the business underneath can’t carry it yet.

In plain terms: we help New Zealand founders make better decisions, ship the important work, and run a business that doesn’t rely on them white‑knuckling everything.

My latest business news

We’ve restructured Project Seven around three pillars – Strategy, Performance and Systems – and launched a new stream of practical workshops for founders. You can now start with a Founder Strategy Session, bring us in to clean up stuck marketing and ops, or join a workshop if you’d rather get smarter at running the business yourself.