Paij Whinery, Project Seven

Business overview

Project Seven • Business Support, Marketing & Operations Specialists

Project Seven supports Kiwi businesses that are drowning in admin, inbox chaos, and competing priorities. We’re not task monkeys, we’re strategic implementers who streamline your operations, deliver marketing that works, and free up founders to do what they love. From executive assistance and workflow optimisation to marketing strategy, content execution, websites and bookkeeping, we help you get out of the weeds and back in control.

Products and services I offer

Virtual Executive & Operational Assistance

Workflow, systems & process optimisation

Marketing strategy & content creation (social + brand)

Website creation, performance optimisation & SEO

Bookkeeping, GST, payroll

Workshops & DIY business upskilling

Strategic ops support & business intelligence

Why I'm in the NZ Businesswomen

Running a business here is different. It's a small market, big expectations, and constant juggling. NZ Businesswomen is a community that gets that reality, offers genuine connection, and champions local founders who are actually doing the work. Being part of this network means real conversations, and real growth opportunities alongside other Kiwi business owners.

Testimonials

I was really struggling to get on top of the admin in my business. I felt like I was constantly being distracted by admin tasks, and a never ending stream of emails. I've been using Project Seven for several months now to take care of a range bookkeeping and admin tasks, freeing up my time to focus on building my business. Thanks Project Seven! - Megan Cunningham-Adams

I worked with the team this year to help me with some Facebook advertising for my video package. We ran ads to Auckland, Hamilton and Tauranga over a 2 month period. And they delivered 🙌Awesome results 👏 Awesome traffic and lots of leads. The team kept me up to date with progress, regular reports and addressed issues promptly when they arose. Can't wait to work with them again.
If you're looking for a cost effective & reliable advertising partner, then Project Seven is it. - John Maybury

Project Se7en has been a breath of fresh air, providing methodology, structure and renewed vigour into my business. By taking care of the administration details, and picking up the various fringe aspects a business needs, it’s allowed and enabled me to focus on moving the business forward. They have taken care of the weeds, allowing me to focus on building the business in a stable & scalable way. Thank you team! - Sandy Kimpton

My point of difference

We don’t sell templates, hype, or busywork.

Our support lives in real operational impact + outcomes and NOT “post and pray” marketing, not generic admin support, and not disconnected strategy. We integrate support across operations, marketing, systems and bookkeeping so business owners stop firefighting and start leading.

In plain terms:
You get support that really moves the business forward, not just tasks done.

My latest business news

We are launching our first paid DIY workshops, across our range of services in 2026. For the business owners who want help, but either prefer to do things themselves, or just need a more affordable starting point.