Nikki Scott, Follow Few

Business overview

From early days as a graphic designer to partnering with some of New Zealand’s most recognisable brands, I’ve spent my career helping businesses define who they are, what they stand for, and how to communicate it effectively. I specialise in pivotal brand moments—whether it’s launching something new, navigating growth, or realigning what’s already in play. My work spans industries, but it’s always anchored in strategically focused design.

I’m passionate about making creative excellence more accessible—especially for lean teams and growing startups. I’m often brought in as a creative problem-solver: someone who can jump in quickly, align stakeholders, and deliver impactful results without the overhead of a traditional agency or full-time hire. Collaborating on new ideas is what I’m known for, but the best feedback I get is that I’m great to have on the team. I’m not here just for the glossy end result—I thrive in the messy middle, where solving the hard parts leads to lasting impact.

Products and services I offer

Branding; Brand Strategy, Naming Development, Brand Messaging, Brand Identity
Logo Design, Guidelines

Design; Packaging, Websites, Digital Assets, Presentations

Content; Art direction, Product & Lifestyle Photography, Social campaigns

Why I'm in the NZ Businesswomen

To grow my network of amazing females in business to help grow personally and professionally.

My gallery

Testimonials

"Giving a brand a refresh is never an easy task. But Nikki was fantastic to work with, as always - bringing fresh ideas to the table and developing a new look for the brand identity crafting a new logo and then going on to develop a fresh new look for our website. Great communication, a streamlined design process and takes feedback like a boss – Nikki always delivers the goods." – Mel Matthews, Sugar & Partners

"Nikki seamlessly integrates into teams, bringing strategic thinking, design expertise, and deep understanding of complex brand and product architectures. Equally comfortable leading projects and collaborating with clients, she drives work from concept to completion, delivering clever and considered creative" – Sarah Melrose, Executive Creative Director Milk

Nikki created our visual identity and brand logo. We loved working with her. She really got us and what we are trying to achieve. We were (and still are!) absolutely delighted with end result which perfectly encapsulates our brand values. Thank you Nikki! – Suzie Marsden, amp'd

My point of difference

I bring clarity, creativity, and real momentum to early-stage brands without cost of a full time hire or agency. You'll get direct access to my knowledge and experience.

My latest business news

Lately, I’ve been developing a new FMCG disruptor brand that started as an idea on a napkin. Working alongside the founders, we created a bold visual identity and packaging suite to carry them into their next R&D phase. And next week? I’m designing a landing page for a meal planning app looking to boost new user downloads.