The Marketing Collective
Marijke Timmers
Marketing strategy
Marketing from the inside-out
When you market from a place of clarity, growth stops feeling like a grind and starts feeling like a natural consequence of being exactly who you are.
Who I help
Business owners with real expertise, genuine values and a story worth telling. You're brilliant at what you do, but your marketing never seems to reflect that.
The problem I solve
Stop 'pushing' marketing out and start 'pulling' your ideal people in. Small businesses often spend too much time and money 'doing' marketing. But reach doesn't come from doing more, it comes from resonance and connection. That starts with having absolute clarity on your foundations. Nail those, and the tactics you deploy will land so much easier.
My point of difference
Marketing from the inside-out: You know your business better than anyone but it's impossible sometimes to see it from the outside. I don't 'do' your marketing. I coach you to know what good looks like when it comes to your brand, so you can trust your own judgement. I created The Source Method, and it starts with you. Your experience, your values, your point of view and the reason you started this business are the source. Everything in your marketing gets drawn from there. And, it's not just me. The Marketing Collective is a collective of senior specialists in copy, design and digital, and every one of us runs our own business. We know what it's like to sit in your seat and we'll apply the best specialist in line with your marketing priorities.
My niche market
Do any of these sound like you?... The recognised expert: Known in your field. Invisible in the market. The established operator: Built a real business. Marketing has never been the reason why or how, but the market's now changed and you've got to learn it. The purpose-led builder: Proof that purpose and profit can coexist. You just haven’t found the right partner yet.
Key benefits
Your time goes back where it's worth most: With the foundations in place you stop guessing what to post or where to spend, and your energy returns to the work you're best at. Your marketing feels like you: It's drawn from your own experience and values, so showing up feels natural and the right clients recognise themselves in it. You have a plan you can deliver: Our AI execution layer, Collective Source turns your strategy into campaigns and content. You have good people in your corner: Senior specialists who run their own businesses, and a community of founders who share your values. Complimentary skills and advice your can trust. You grow in a way you're proud of: Profit and purpose working together, with nothing you'd feel uncomfortable explaining to a client.
Problems my clients avoid
Paying for marketing you can't explain: Money going out each month with no clear idea what it's bringing back. Constant reinvention: A new website, ads or a content push before you're clear on what you stand for and who it's for, then redoing it a year later. The hamster wheel: Doom scrolling, over-creating content and comparing yourself to everyone else in your feed. Sounding like everyone else: AI has made it easy to produce a lot of content that could belong to anyone. Tactics that don't sit right: Pressure selling and scripts that leave you feeling icky and your audience feeling handled. Working it out alone: Years of trial and error with contradictory advice and nobody to sense-check it with.
About
The Marketing Collective is a marketing coaching practice for purpose-led small business owners. I founded it in 2020, after two decades leading marketing for corporates and agencies. Our signature programme is The Mentorship. We coach you through The Source Method to build your brand and marketing foundations, with a collective of senior specialists alongside you. Then we help you put it to work. Knowing your strategy and delivering on it week after week are two different jobs, and that gap is where a lot of small businesses get stuck. Collective Source, our new AI-powered platform, takes the brand strategy you've built and turns it into campaigns and content that look and feel like you. We're based in New Zealand and work with clients here, in Australia and in the US. We believe profit is the by-product of purpose.
Products and services
The Mentorship: Our signature programme. We coach you through The Source Method in three phases: build your brand, design your customer experience, then create visibility and sales. You get self-paced brand & marketing training, group coaching twice a month and access to the whole Collective. Collective Source: Our new AI-powered platform for Mentorship members. It takes the brand strategy you've built, the performance data you have and turns them into campaigns and content that sound like you, so the plan gets delivered. Private 1:1 coaching A senior marketer in your corner, working on your business alone. Think of it as a CMO in your pocket, for owners who want a tailored plan and a faster pace. Causes & Communities Coaching to help you partner with a cause you care about and tell that story with integrity. It includes our volunteer trips to Cambodia every two years.
Why I am a member
Having built my career overseas in London, New York and Melbourne, I returned to NZ to become a single Mum by choice and started my business during Covid when my son was one. Virtually, I have created a fabulous small business customer base all over the world. But, I knew eventually, I'd need to build a presence in my home market too. Networking always felt harder to me than digital marketing, so I avoided it for years. I thought it meant making small talk in a room full of strangers. Through NZBW, I've discovered the depth of support that networking with likeminded women provides. I love the format and the community, and how well you get to know everyone through consistency over time.
Qualifications
Bachelor of BusinessVerified
Massey University, 2020
Meeting topics
Written by Marijke for the groups to talk through.
An invitation
Book a 1-1 with me here: https://calendly.com/the-marketing-collective/30min-rave Learn more about values-led marketing on my podcast, Collectively: https://marijketimmers.com/collectively/ Visit my website: www.themarketingcollective.co.nz