Reframed Limited
Maia Metcalfe
My point of difference
My approach to health and safety goes beyond policies, procedures and compliance. I believe safety and mindset are closely connected — the way people think, communicate, make decisions, and respond to risk has a huge influence on how health and safety actually works in practice. Alongside my health and safety background, I bring a strong focus on mindset and behaviour to help businesses understand the ‘why’ behind what people do, rather than simply adding more rules or paperwork. My goal is to reframe health and safety from something businesses feel they *have to do* to something practical, understood, and genuinely embedded in how they work.
About
Reframed Safety Solutions is a New Zealand health and safety consultancy helping businesses build practical, effective H&S systems that work in the real world, not just on paper. We support businesses across a range of industries with H&S systems and documentation, audits and assurance, contractor management, pre-qualification, incident investigations, risk management, training, software implementation, and ongoing advisory support. Our approach is centred around simplifying health and safety and creating systems that are proportionate to the business, easy for workers to use, and aligned with New Zealand requirements. Whether a business is starting from scratch, has outgrown its current systems, needs support with a pre-qualification or wants an independent review of how things are working, we provide practical support tailored to where they are now and where they’re heading. Based in Auckland and working with businesses across New Zealand.
Products and services
Reframed Safety Solutions provides both project-based consultancy and ongoing health and safety support, tailored to the size, needs, and stage of your business. Some areas we specialise in include: • Health & Safety Systems, Policies & Documentation • H&S Health Checks, Audits & Assurance • ISO45001 Internal/External Audit Assessments • Risk Management & Critical Risk Support • Incident & Near-Miss Investigations (ICAM) Support • Contractor Management & Prequalification Support • H&S Training & Worker Engagement • Health & Safety Software & Digital Systems • H&S Templates, Resources & Business Packs • Ongoing H&S Advisory & Retainer Support
Why I am a member
I joined NZ Business Women to connect with other women who understand the realities of building and growing a business. Being self-employed can be incredibly rewarding, but it can also be isolating, so having a community where you can share experiences, learn from others, build genuine relationships, and support each other is really valuable to me. I’m also passionate about continuing to grow both personally and professionally, and I love being surrounded by ambitious women who are willing to share their knowledge, experiences, and connections.
An offer for you
As an NZ Business Women member, I’d love to offer members: • A complimentary 60-Minute H&S Health Check & Report to identify key gaps, risks, and opportunities for improvement in your current health and safety approach (Usually $295+ GST) • 15% off Reframed Safety Solutions consultancy services • 15% off H&S templates, resources and business packs once they're available next month. Whether you’re starting from scratch, unsure if your current systems are enough, or simply want a fresh set of eyes over your health and safety, I’m always happy to have a chat about what your business actually needs.
Latest news
Reframed Safety Solutions is growing! I’m currently expanding our consultancy services and building new partnerships across New Zealand, with a particular focus on supporting small and growing businesses to make health and safety simpler and more effective. I’m also developing a new range of practical digital H&S templates, systems and business packs. It’s an exciting stage for Reframed Safety, with a lot happening behind the scenes as we continue to expand the ways we support businesses across NZ.