Mad Skillz
Madeleine Booth-Smits
Administrative & VA services
Empowering women-led and LGBTQ+ health and wellness businesses to thrive.
You don’t have to hold it all together yourself. I step in, take ownership of the details, and bring calm to the moving parts behind your business. So you have more time, headspace and energy for the work that matters.
Who I help
I provide personal executive support, business support, editing and proofreading for women-led health and wellness businesses and indie authors. I help busy business owners and authors who need experienced, dependable support behind the scenes. From keeping the moving parts of a business organised and managing the details of a growing practice, to polishing a manuscript, I take care of the details and day-to-day tasks that keep things moving. Giving my clients more time, headspace and capacity to focus on the work that matters most.
The problem I solve
I help business owners who are carrying too much on their own. When the emails, admin, organisation, deadlines and countless little details start taking up too much time and headspace, I step in and take care of them. My clients get experienced, reliable support they can trust, so they can spend less time juggling everything and more time focusing on their clients, their business and the work they love.
My point of difference
I bring more than 20 years of executive administration experience, combined with firsthand knowledge of the health and wellness industry as a qualified restorative yoga teacher and university-trained nutritionist. I’m not just there to tick tasks off a list. I become a trusted extension of my clients’ businesses. I bring calm, organisation and a proactive eye for what needs to be done. I understand how much mental load sits behind running a business, and I take ownership of the details so my clients don’t have to carry them all themselves. My goal is simple: to make work feel more organised, manageable and enjoyable, giving my clients the time, space and headroom to focus on the work they love.
My niche market
My niche is supporting women-led health and wellness businesses and independent authors. I work particularly well with people who are experts in what they do but don’t necessarily want to spend their time managing the administration, organisation and details that come with running a business or bringing a book to life. My health and wellness background gives me a genuine understanding of the industry, while my 20+ years of executive administration and editing experience means I can provide practical, experienced support that goes well beyond simply ticking tasks off a list.
Key benefits
More time and headspace; less time spent juggling the details and day-to-day demands of your business. Calm and organisation; someone experienced taking ownership of the moving parts and keeping things on track. Trusted support; a reliable pair of hands who understands your business and can work proactively without needing everything explained. A more sustainable way to work; support that reduces the mental load and makes running your business feel more manageable. More focus on what matters; the space to spend your time and energy on your clients, your business and the work you love.
Problems my clients avoid
My clients are experts in their field, but running a health and wellness business often means they’re also expected to be the administrator, organiser, communicator and problem-solver. I help them avoid getting caught up in the endless emails, scheduling, follow-ups, documents, systems and day-to-day details that can quietly take over their working week. They avoid carrying everything in their heads, putting important projects on the back burner, or losing valuable time and energy to tasks that someone else could confidently take care of. Instead, they have trusted support behind them, creating more calm, clarity and space to focus on their clients, their business and the work they’re passionate about.
About
My Mad Skillz provides personal executive and business support for women-led and LGBTQ+ health and wellness businesses. With more than 20 years of executive administration experience, I become a trusted extension of my clients’ businesses, taking ownership of the details, reducing the mental load and creating more time and headspace for the work they love. I help clients spend less time buried in inboxes and admin, keep projects and important tasks moving, improve their systems and processes, and create smoother day-to-day operations. As a qualified restorative yoga teacher and university-trained nutritionist, I also bring genuine understanding of the health and wellness industry, allowing me to provide practical, proactive support that goes beyond simply ticking tasks off a list.
Products and services
I provide personal executive and business support for women-led and LGBTQ+ health and wellness businesses, taking care of the details, projects and behind-the-scenes work that keep your business moving. My support includes Executive & Business Support - administration, inbox and calendar management, client communications and day-to-day business coordination. Projects & Systems - project coordination, workflow optimisation, process improvement and creating streamlined systems that make work easier. Content & Digital Support - content and newsletter management, website updates and CRM management. Business Resources & Events - document design, business resources, research, event and workshop coordination, and other practical support as needed. No two businesses are the same, so I tailor my support to what you actually need. I’m here to make your working life more organised, manageable and enjoyable, not simply to tick tasks off a list. If you need support with something that isn’t listed here, let’s have a conversation. If it’s within my expertise, I’ll be happy to help; if it’s not, I’ll point you towards someone in my trusted network who can.
Why I am a member
I joined NZ Businesswomen because I believe there’s something powerful about being part of a community of women who are building businesses, sharing ideas and genuinely cheering each other on. I value having a space to connect with women from different industries, learn from their experiences, share my own, and build meaningful relationships. I also hope to contribute by being generous with my own experience, practical knowledge and support, helping other women feel less overwhelmed, sharing what I’ve learned along the way, and celebrating their successes. I’m here to keep growing, keep learning, and be part of a community where we can encourage and lift each other up.
Skills
- Business owners
- Data entry & CRM upkeep
- Document formatting & proofreading
- Email marketing
- Inbox & calendar management
- Problem solving
- Process & systems improvement
- Strategic advisory
- Virtual assistant
- Women-focused
An invitation
Ready to stop carrying it all yourself? Let’s talk about what’s taking up your time and headspace, and how I can take some of it off your plate. Get in touch for a chat and let’s see how I can support you and your business.