Mad Skillz
Madeleine Booth-Smits
My point of difference
I bring more than 20 years of executive administration experience, combined with firsthand knowledge of the health and wellness industry as a qualified restorative yoga teacher and university-trained nutritionist. I don't just complete tasks, I create calm, streamline systems, and become a trusted extension of my clients' businesses. My goal is to make business feel more organised, sustainable, and enjoyable to run, giving my clients the time and space to focus on the work they love.
About
Mad Skillz provides thoughtful executive support for women-led and LGBTQ+ health and wellness businesses, helping busy business owners create calm, streamline systems, and free up time to focus on the work they love. With more than 20 years of executive administration experience, I become a trusted extension of my clients' businesses, providing executive support, inbox and calendar management, project coordination, content management, website updates, document design, and process improvement. As a qualified restorative yoga teacher and university-trained nutritionist, I understand the unique challenges of running a health and wellness business, allowing me to provide support that goes beyond administration. I believe most business owners don't need to do more; they need the right support, better systems, and someone they trust to keep everything running smoothly.
Products and services
I provide thoughtful executive support for women-led and LGBTQ+ health and wellness businesses, creating calm behind the scenes through streamlined systems, organised processes, and trusted support that gives you more time to focus on the work you love. No two businesses are the same, but some of the ways I regularly support my clients include: • Executive support and administration. • Inbox and calendar management. • Client communications. • Project coordination. • Systems and process improvement. • Workflow optimisation. • Content management. • Newsletter coordination. • Website management and updates. • Document design and business resources. • CRM management. • Event and workshop coordination. • Research and business administration. …and much more. Every business is different, so if there's something you need support with that's not listed here, I'd love to have a chat. If it's within my expertise, I'd be delighted to help. If it's not, I'll happily connect you with someone in my trusted network who can.
Why I am a member
I joined NZ Businesswomen because I believe there is something powerful about being in a room full of women who are building businesses, sharing ideas, and cheering each other on. I wanted to surround myself with people who inspire me to grow, learn, and think bigger, and this community does exactly that.
Testimonials
Rosenda Upton | Health Coach | Cultivate You "As a new business owner the mental load is huge. When I sat back and looked at my barriers to growth I knew I needed support with technology as that isn’t a strength of mine. Finding an expert with tech, whose values aligned with my business has been phenomenal for me moving forwards. I love that I can send an idea to Madeleine and that she will pick it up and run with it. She is really fast at what she does so I feel like I get excellent value for money. I’m so grateful to have Madeleine alongside me in business, she is fun, positive and incredibly efficient. I highly recommend Madeleine to anyone looking for support in their business." Mikala Boon | Clinical Psychologist | ADHD Unlimited "Working with Madeleine has completely transformed the administrative side of my practice. Her support in managing my waitlist has been invaluable. This has been a huge relief, freeing up my time and mental energy to focus on my clinical work. It is amazing to have someone so capable handling these crucial background tasks. I highly recommend her services to anyone looking to reduce their administrative burden." Kristy Hoare | Founder | My Solar Quotes "Working with Madeleine has been a game-changer for my business. She quickly picked up my systems and processes and has managed my inbox, website content, and Mailchimp newsletters with ease. Her communication is excellent, and she’s a true task master – always on top of things and getting work done efficiently. She doesn’t just complete tasks, but also brings fresh ideas and suggestions for how I can run my business better. She’s been an invaluable support and I couldn’t recommend her more highly for any who needs help with their business from someone who can hit the ground running."