Wildflower Design Studio
Kylie May
Design Solutions for Wellness Businesses.
Who I help
I work with wellness businesses — from service-based wellness providers to product founders — particularly when they’re at a turning point in their business. That might mean launching something new, evolving an established brand, developing new packaging, refreshing a website, or simply realising their current visual presence no longer reflects where their business is heading.
The problem I solve
When your brand, packaging or website doesn’t reflect the quality of what you offer, it can make it harder to show up confidently and connect with the right people. I help wellness businesses bring clarity to how they look and communicate, translating their ideas, goals and strategy into thoughtful design that feels professional, distinctive and right for their audience. Whether you need support with one part of your business or across multiple touchpoints, I help make sure your design is supporting where you want your business to go.
My point of difference
My approach combines strategic thinking with thoughtful design. With more than 15 years of professional design experience — including eight years working within marketing teams in the wellness industry — I understand both the creative and commercial sides of design, as well as the space and the people these businesses are trying to reach. Rather than jumping straight into how something should look, I take the time to understand your business, your audience and what you’re trying to achieve, so there’s clear thinking behind the creative.
Products and services
Branding: Thoughtful brand identities that reflect your values and help your business move forward with clarity and confidence. Packaging Design: Considered packaging that balances brand impact, practical requirements and the needs of your customer. Web Design & Development: Strategic, user-friendly websites designed around your brand, goals and stage of growth. VIP Design Day: Focused, one-day design support to tackle priority creative projects and move your business forward with momentum. Brand & Website Audits: Strategic, actionable feedback for businesses that know something isn’t quite working but aren’t necessarily ready for a full redesign. Marketing & Lead Magnet Support: Branded marketing assets and lead magnets designed to help you connect with and grow your audience.
Why I am a member
I’m a member of NZ Businesswomen to build genuine connections with other women in business, learn from people with different experiences and expertise, and be part of a community where we can actively support one another. I particularly value getting to know other members and their businesses properly — it makes it much easier to recognise opportunities to connect, collaborate and refer the right people to each other.
An offer for you
NZ Businesswomen members receive $200 off any Wildflower Design Studio branding, packaging, audit or website package.
Testimonials
“Thank goodness we have Kylie helping us with our design work. Working with Kylie has been a game changer for us; she always listens to us and understands our brand. Nothing is ever too much trouble, and she delivers amazing work exactly when she says she will. Kylie is very professional, but caring at the same time. Thank goodness we found Kylie!” — Pam, Apicare “It's hard to believe how far Solas has come since the first questionnaire. We started with a name and a strong opinion about lavender, and we're finishing with a brand we're so proud to put in front of people, and so much of that is thanks to you. Thank you for your care, expertise and guidance throughout this process. It has been a pleasure to work together.” — Gabriel & Chloé, Solas Formulas "Wow what an awesome designer!!! Kylie transformed Wopples from a boring product into to a vibrant brand. She is great to work, very detailed and disciplined. Highly recommended!!!" — Jeremy Dixon, Revivealicious Foods “Kylie is hands down one of the most talented, highly skilled and intuitive designers I have ever worked with. Her innate ability to take direction, understand the end user and combine this with her own interpretation of what’s needed elevates any project she touches beyond what you could have envisioned. On top of this her designs are consistently beautiful, thoughtfully considered and bring to life the core essence of a brand.” — Lily Clark, BePure General Manager 2022 "Kylie truly understood our vision and mission to break down taboos around women’s health. Her rebrand not only captured the essence of our bold and empowering message, but it also resonated perfectly with our younger audience. The playful yet supportive packaging design and seamless eCommerce experience have been key drivers in the success of our supplements range. We couldn’t have asked for a better creative partner in bringing Eve to life – plus she’s an absolute joy to work with!" — Thalia Stronge, Eve Marketing Manager 2021
Skills
- Brand strategy
- Campaigns & launches
- Email marketing
- Logo & brand identity
- Packaging
- Print & business cards
- Shopify & online stores
- Social media ads
- Website design
- WordPress