Julia Ngapo Coaching
Julia Ngapo
Business coaching
The coach who treats your business patterns as seriously as your business strategy.
The problem in your business is rarely just a strategy problem. It’s rarely only a mindset problem either.
Who I help
I help women who are a few years into their business. You have clients, income and a reputation for good work, yet you’re second-guessing decisions you’re qualified to make, or taking a back seat when you could lead. Or perhaps nothing feels obviously wrong, and you simply sense the business could be more than it is. I start with you before we work on the business you’ve already built, because in my experience the business follows the person running it.
The problem I solve
Perhaps something isn’t working the way it should. Maybe it’s your pricing. Maybe it’s clients who take more than they pay for, or the way you hold back from being seen when your work is strong. Each one can feel like a separate problem. In my work, they’re usually connected, and that’s the useful part: there’s often one pattern underneath, and once you can see it, the separate problems start to shift together. We deal with the problem you came in with and what’s driving it, so the change carries through the rest of your business.
My point of difference
I came to coaching from business, not the other way round. I spent ten years in legal publishing, rising to Marketing Director with responsibility for offices in the UK and Southeast Asia, then ran my own digital marketing agency for six years. Coaching was part of how I worked throughout. When I retrained, gaining a Master’s-level qualification in Executive and Senior Coaching and becoming an NLP Master Practitioner, it was to work properly with the part of business that strategy alone doesn’t reach. So in one session we might look at your pricing model and, in the same conversation, at why you discount before anyone asks. I’m also a Fellow of the Institute of Leadership in the UK, which I’m particularly proud of.
My niche market
My clients are women running service-based businesses across New Zealand, usually two to five years in, on their own or with a small team. They’re bright, self-aware and more than capable of taking a hard look at how they operate. They don’t want rescuing, and they’ve had enough pep talks to last a lifetime. What they want is someone who’ll be straight with them and help them make changes they can actually see in the business. I also work with women further along, with a team, a solid client base and a growing question about what comes next.
Key benefits
You get both sides of the work in the same room. On the commercial side, we look at your pricing, your offers and where your time and money are actually going. On the psychological side, we look at the patterns behind them: why you give away hours you haven’t been paid for, or hesitate over decisions you’re qualified to make. Working on both together means the change shows up in the business, not just in how you feel about it. You make decisions from your own judgement rather than everyone else’s, and you charge prices you stop apologising for. Compass Coaching runs for three months with fortnightly one-to-one sessions, so you’re applying it as you go.
Problems my clients avoid
Whatever brings you to me, it has a cost if it’s left alone. Second-guessing every decision slows the whole business down. Waiting to feel ready before you lead means someone else sets the direction. And if nothing feels obviously wrong, coaching isn’t only for fixing things. It’s for the woman who wants to make the most of what she’s built before the moment passes. Working with me, you avoid carrying the same patterns into the next stage of your business, and another year of wondering what you could have done.
About
I’m Julia, and I run Julia Ngapo Coaching, a business and mindset coaching practice for women running service-based businesses across New Zealand. I work with women a few years into their business as well as those with an established business and a team. The work combines commercial strategy with the patterns behind how you run your business, from your pricing and boundaries to your visibility and leadership. Every programme is one-to-one, shaped around your business rather than a set curriculum, and starts with a free Clarity Call.
Products and services
Compass Coaching. Three months of fortnightly one-to-one sessions for women a few years into their business, with support between sessions. A shorter commitment, not lighter coaching. True North Coaching. Six months of one-to-one work for established women ready for lasting change, built around a vision and strategy session, a DISC profile and a 90-day plan that runs through every session. The Aligned Journey. Twelve months of one-to-one coaching, taking the same depth of work through more of the real situations your business throws at you. North Anchor. A VIP day for fast, focused progress on one particular issue. Visibility Blueprint. A twelve-week social media mentorship, drawing on my years running a digital marketing agency. I also run workshops and speak to groups on pricing, leadership and the patterns behind business decisions. Every programme starts with a free Clarity Call.
Why I am a member
I moved to New Zealand in 2023 and re-established my business here, so I know the value of a room full of women who understand what running a business actually involves. I joined NZ Businesswomen for the conversations that go further than swapping business cards: the honest ones about pricing, leadership and what we each want from our businesses. I’m here to learn as much as to contribute, and I’d love to meet you.
An offer for you
NZ Businesswomen members get an extended 60-minute Clarity Call rather than the usual 45 minutes, so there’s time to look properly at what’s going on in your business. Mention NZBW when you book.
Skills
- Accountability
- Business growth & strategy
- Confidence
- DISC & team profiling
- Leadership
- Leadership development
- Mindset
- One-on-one coaching
- Social media management
- Women-focused
Qualifications
Level 7 Diploma in Senior & Executive Coaching and MentoringVerified
Inst. Leadership & Management, 2023
Master Practitioner Neuro-Linguistic ProgrammingVerified
The Priority Academy, 2021
New Zealand Certificate in Adult and Tertiary TeachingVerified
Te Pukenga, 2025
An invitation
Book a free 45-minute Clarity Call. You don’t need to arrive with the problem worked out, or even be sure coaching is for you. We’ll talk about where your business is and where you’d like it to go, and you’ll leave with a sense of your next step, whether or not we work together.