The Write Coach
Jo Morris
Making Writing Make Sense
You know what you want to say. I help you find the words to say it.
Who I help
I help people who know what they want to say but aren’t always sure how to get it onto the page. That includes students wanting to lift their academic writing, business owners who need clear and persuasive copy, people preparing an important speech or presentation, and those wanting to tell their own stories through memoir or personal writing.
The problem I solve
Writing can be frustrating when you know what you mean, but the words aren’t quite doing the job. You might have too many ideas, struggle to structure them, have been told to “be clearer” or “go deeper” without knowing how, or simply need to make sure your reader understands and responds to what you’re saying. I turn that uncertainty into practical, manageable steps.
My point of difference
I don’t just fix people’s writing — I help them understand how to make it work. My strength is taking something that feels complicated or overwhelming and making it practical: what are you trying to say, who needs to hear it, and what will make it clear and effective? The end result still sounds like you — just clearer, stronger and more purposeful.
My niche market
People who know what they want to say but need help saying it clearly, effectively and in their own voice.
Key benefits
• Clearer, stronger and more effective writing • Practical strategies you can use again — not just a one-off fix • Greater confidence in your writing and communication • Help turning scattered ideas into a clear structure • Writing that connects with its intended audience • Honest, constructive feedback that makes sense • Writing that still sounds like you
Problems my clients avoid
• Going round in circles trying to work out what to say • Writing that is unclear, unfocused or doesn’t achieve its purpose • Spending hours rewriting without knowing what actually needs fixing • Getting feedback such as “go deeper” or “be clearer” without knowing how • Losing their own voice through over-editing or relying too heavily on someone else • Missing the needs of the reader or audience • Feeling overwhelmed or lacking confidence when an important piece of writing has to get done
About
The Write Coach helps people communicate their ideas clearly, confidently and effectively. I work across academic, business, speech and personal writing, providing one-to-one coaching, group sessions and workshops. Rather than simply correcting or rewriting, I help people understand what their writing needs to do, how to structure their ideas and how to make their words work for their intended audience. My approach is practical, supportive and tailored to the individual, organisation or group — because good writing isn’t about sounding impressive. It’s about making meaning clear.
Products and services
Academic writing coaching — One-to-one and group support for senior secondary and tertiary students, including essay structure, analysis, critical thinking, academic style and developing ideas. Business writing — Website copy, professional profiles and bios, reports, proposals, submissions and other business communications, as well as coaching to help businesses improve the clarity and effectiveness of their own writing. Speeches and presentations — Coaching and writing support for wedding and special-occasion speeches, professional presentations and other situations where the words really matter. Creative, memoir and personal writing — Workshops and small-group coaching for people who want to develop their writing, explore their own stories and build confidence in their voice. Workshops and professional development — Tailored sessions for businesses, schools, teachers and organisations on writing, communication and critical thinking. Writing resources — Practical resources designed to get people thinking, talking and writing, including Creative Writing Prompt Cards and Critical Thinking Topic Cards.
Why I am a member
I enjoy the relationship-building aspect of this group and the friendships I've made. The network is predicated on supporting, promoting and sharing success, all of which I love.
An offer for you
10% discount for NZBW members
Testimonials
"I would thoroughly recommend Jo to increase the quality of any form of writing. She cuts straight to the heart of the topic, helping you to express your thoughts in an engaging and concise manner. She did all this while making me feel good about the work I had already done." Denise B "Absolutely fantastic service. Jo totally understood the task at hand and helped me gain the confidence I needed. She has a very special skill. I could feel her love for writing and it comes so naturally but most importantly she was really invested in the task and wanted to me to feel my best. All done over 2 video calls!" Sarah W "I had the pleasure to work with Jo when I was setting up my business. Jo helped me to thoughtfully put together the detail for my website and we created an authentic and cultural connection for me, my business and future clients. Jo was so patient with me through out the process and really created an open and safe space for me to be creative in my thinking. Thank you Jo." Julie W "We had an amazing session run by Jo, the team was 100% engaged the whole way through and we all took away some key points to use in our day to day communication." Doug B
An invitation
Know someone who has something important to say but is struggling to find the right words? Put them in touch with me.