JuicyCRM
Heidi Wruck
My point of difference
I believe structure creates freedom, and technology should feel supportive, not stressful. Whether I’m helping refine systems, introduce automation, or guide business owners in using AI confidently, my focus is always on creating calm and clarity. I make technology approachable and practical, so you can grow your business with ease.
About
I help business owners create calm, organised systems that support growth without burnout. Through JuicyCRM, I bring together the tools that keep your business running, from communication and marketing to client management and reporting, into one connected space. I also help businesses make the most of AI through the new JuicyCRM AI suite, using smart tools to save time, simplify processes, and improve customer experience. My goal is always to make running your business feel lighter, clearer, and more enjoyable.
Products and services
At JuicyCRM, we help businesses streamline their systems and bring everything together in one place. We specialise in tidy, reliable workflows that connect your communication, marketing, and client management, so your business runs smoothly behind the scenes. Our setup process replaces scattered tools with one connected platform, giving you the confidence to manage clients, leads, and daily operations without overwhelm. With built-in automation and the latest AI tools, we bring structure, clarity, and calm to your business systems, freeing you to focus on the work you love.
Why I am a member
To connect with women who value collaboration, authenticity, and growth. I love sharing honest conversations about the realities of business and learning from others who are building in their own unique way. NZ Business Women is a place of encouragement and inspiration, and I’m proud to be part of it.
An offer for you
Free 30-minute “Systems Clarity” call to identify where automation or AI could simplify your workload and save you time (valued at $247). Member bonus: Free JuicyCRM onboarding with any signup (valued at $357) *T&C apply
Testimonials
Sarah McDonald - Canine Comprehension, Australia. Case Study from a collection of different conversations over 3 years of working together. Heidi saved Canine Comprehension over AUD $75,000 in subscription and setup fees in one year, when they moved to JuicyCRM instead of going to a competing and well known CRM company. They replaced 60% of an outsourced role with automation and this year they were able to invest that money saved into a local team member who is able to carry out strategic and high-touch scheduling role. In year two with predicted/budgeted overheads greatly reduced, that money was invested in having the website redone with Heidi's other department. It was a big build and Sarah said "I've never had such a thorough onboarding with other website providers. We were well looked after by Jodie, and completely understood the whole website buildl. The result was exactly what I had envisioned and very much considers our business brand and our audience". At the end of year 2, with the structural changes implemented internally, automation in place, and the hire of an experienced schedular, CC's operations manager was able to take time off from work and spend qualitly time with her family and able to disconnect completely from work. Sarah has said she is happy to have a chat with anyone regarding the services she has recieved with Juicy & Zesty.