Net Branding
Cathy Mellett
Digital marketing
Be Seen. Be Heard. Be Found. Trusted and Cited.
If AI does not know your business, it cannot recommend you. SEO gets you found. Being trusted and cited gets you chosen.
Who I help
New Zealand businesses and organisations that want to be found by the right people, whether those people search on Google or ask an AI assistant such as ChatGPT, Gemini or Copilot. This includes trades, professional services firms, retailers and member-based organisations.
The problem I solve
Customers no longer just search. They ask. AI platforms and Google AI Overviews now answer questions directly and recommend the businesses they recognise and trust. Many good businesses have websites that look fine but give search engines and AI tools nothing solid to work with, so they are invisible at the moment a buyer is deciding.
My point of difference
Cathy Mellett offers practical, plain spoken advice on a subject that can often feel daunting. Every Net Branding website is built on strong search foundations, then layered with the structure, content and trust signals that AI engines rely on when they decide who to mention. Net Branding also measures the result, tracking how often a brand is named across AI platforms and where competitors are being cited instead. Be Seen. Be Heard. Be Found. Trusted and Cited, with Net Branding.
My niche market
Auckland and New Zealand small and medium businesses that rely on being chosen locally, particularly trades, law and professional services firms, and business associations that need their members to be visible too.
Key benefits
Websites developed to rank from day one, not fixed afterwards. Content structured so AI tools can understand it, quote it and cite it. Clear reporting on your AI visibility compared with your competitors. One local team for web development, SEO, generative engine optimisation (GEO) and answer engine optimisation (AEO). Straightforward advice from an agency established in 2008.
Problems my clients avoid
Paying for an attractive website that nobody finds. Losing enquiries to competitors that AI platforms name first. Spending money on short term SEO tactics that do not hold up as search changes. Guessing whether their online marketing is actually working.
About
Be Seen, Be Heard, Be Found Online™. Online Services. Net Branding offers social media, websites & SEO services to both New Zealand businesses. As your digital marketing team, we are greater than the sum of our parts. We deliver effective content strategies for forward-thinking companies – with a proven track record.Our relationships are based on transparency, mutual trust and integrity with employees, customers & other business partners. That… & a healthy dose of persistence. http://netbranding.co.nz/about/ Cathy Mellett has unique insight into the dawn of the modern Internet having worked in information services since 1989. She had the prescience to recognise the potential of digital developments and has run her own successful digital branding agency since 2009. Her passion for providing affordable and effective online marketing solutions for businesses has seen her work with numerous clients on Internet Marketing, SEO, Social Media and Website services to more than 250 business
Products and services
Net Branding Online & Digital Marketing Services, SEO, Adwords and Website Development Services (including Wordpress). Your local SEO Company and Digital Marketing Agency. • Be Seen | Website design and development services • Be Heard | Social media services and consulting, Content Support, Google Advertising, Facebook Advertising, Google Banners, Google Adwords, Remarketing • Be Found | SEO (Search Engine Optimisation) services Our digital marketing consultants, SEO and social media team work with businesses like yours. We have years of in-depth digital and website development experience, and a tried and tested blueprint for helping you plan, develop and grow your online assets. We’ll help your business develop the best ways to build genuine online relationships that engage and connect with both new and existing clientele. Create loyalty to your brand, build connections and ultimately drive sales. As digital marketing experts, we understand how important it is to be visible online. When it comes to SEO companies, we deliver real results. Be where your customers are looking. Choose Net Branding as your digital marketing agency. Be Seen, Be Heard, Be Found Online™.
Why I am a member
To connect with inspiring women running New Zealand businesses. To share, collaborate and support other women in a trusting and understanding environment. To form meaningful networks of trusted service providers for my business.
Skills
- AI tools for business
- Business advisory
- Children's & teen health
- Problem solving
- Shopify & online stores
- Website design
- WordPress
Qualifications
Degree in Marketing, Computer Science and FinanceVerified
South African, 1989
AI CertificationVerified
AI Service Provider, 2024
An invitation
Ask me for a free AI Visibility Check and see whether AI platforms recommend your business or your competitors. Visit netbranding.co.nz or talk to me at the next meeting.