Why Digital
Carrie McIntosh
Digital marketing
Who I help
Business owners turning over $30k+ a month who are still doing their own marketing on top of everything else in their business.
The problem I solve
They’re getting attention but not enough sales, and they don’t know why. I find where their customers are coming from, where they’re dropping off, and fix it so more of them turn into paying customers.
My point of difference
One person across your whole funnel, from strategy to website to ads, so nothing falls through the gaps. Agencies manage accounts. I manage growth. I only take on a handful of clients at a time, so I can find the gaps in their business, fix them, and get revenue moving.
About
Hi, I’m Carrie from WHY Digital. I work with business owners turning over $30k+ a month who are still running their own marketing. They’re posting, emailing and running ads, but sales aren’t growing to match. That’s the strategy gap. Lots of activity, not enough revenue. I find out where your customers are coming from, why they aren’t buying, and fix it. Agencies manage accounts. I manage growth. One person across your whole funnel, from strategy to website to email to ads, so nothing falls through the gaps. WHY First. Strategy Second. Tactics Third. Always.
Products and services
The Marketing Manager Done-for-you marketing management from $2,800 + GST/month. 6-month minimum. You hand over your marketing. I run it. Strategy, website, email, content and paid ads, all managed by one person and tied back to revenue. Includes: * Marketing strategy and monthly planning * Website conversion improvements and testing * Email marketing (welcome series and regular newsletters) * Meta and Google Ads management * Content strategy and founder-led content support * Monthly reporting that shows what’s making you money For: business owners turning over $30k+ a month who are ready to stop doing their own marketing. Google and Meta Ads Management Google ads From $750.00 + GST/month. 3-month minimum. Meta ads from $1,600 + GST/month. 3-month minimum. Your ads, run properly. I build, manage and optimise your campaigns on Google and Meta so your budget goes into what’s actually bringing in customers. Includes: * Account audit and campaign rebuild * Conversion tracking set up and checked * Ad creative direction, creation and copy * Ongoing testing and optimisation * Monthly reporting on leads, sales and cost per customer For: businesses with a working website and offer who need their ads to start paying for themselves. Min. ad spend $1,000 /month. The Marketing Kickstarter 4-week strategy intensive $3,200 + GST. One-off. A revenue-focused marketing plan built from scratch. I pull apart what you’re doing now, find where customers are dropping off, and give you a clear plan to fix it. Includes: * Full marketing and data review * Paid ads strategy * Email strategy * Content and social strategy * Website conversion recommendations * Follow-up call once you’ve started putting it in place For: business owners who want to keep running their own marketing but need a specific plan for their business that works.
Why I am a member
I love lifting other women up and supporting their business. Im so excited to be apart of a community that supports women owned businesses.