

The Nodder Group
Strategy & planning
Your story. Your business. What comes next.
There's a person, a story and a reason behind every hospitality business. I think we need to understand those before deciding what comes next.
I work with hospitality owners who know their business could be something more. Whether they're struggling, doing reasonably well or ready for a completely new direction.
Sometimes a business isn't performing as well as it should. Other times, it's doing fine on paper, but the owner knows something is missing. I help them work out what's holding the business back, what opportunities they're overlooking and how to move forward.
I start with the person behind the business. I want to understand their story, what they've built, what matters to them and what they want for the future. Then I get into the business and experience it firsthand. I observe how things operate, spend time with the team and look at the business from both the owner's and the customer's perspective. I don't arrive with a predetermined solution. Every business is different, and so is every owner.
Independent hospitality businesses, particularly restaurants, cafés, bars and accommodation operators whose owners want to improve, evolve or reinvent what they've built.
A fresh perspective on your business from someone who understands hospitality firsthand. A clearer picture of what's working, what isn't and where the opportunities are. Most importantly, practical changes that reflect your vision, make sense for your business and improve the experience for the people who walk through your doors.
Making expensive changes without understanding what actually needs attention. Losing the personality of their business while trying to keep up with competitors. Continuing with systems, services or concepts that no longer work. And spending years wondering what their business could have become if they'd done something differently.
The Nodder Group works with hospitality and service-led businesses on problems that don’t make sense. I work across the business to understand what’s actually happening, what’s driving the problem and what needs to change. I also provide Strategic Advisory for owners and senior leaders who want someone they trust to think things through with, challenge assumptions and help them make sense of what’s happening across the business.
Advisory: Complex problem discovery, Strategic Advisory and ongoing support for owners and senior leaders. I get close to what’s actually happening, understand the different perspectives involved and follow the evidence until the problem makes sense. From there, we can work out what actually needs to change.
I joined NZ Businesswomen because I wanted to get out from behind my laptop and actually know more people in business. I’m interested in how other people think, what they’re building, what they’ve learned and the problems they’re dealing with. I’d much rather build genuine relationships with people over time than collect business cards and call it networking.
Got something happening in your business that you can’t quite make sense of? Tell me about it. I genuinely love pulling these things apart and figuring out what’s actually going on. I’m happy to have an initial conversation, ask some questions and see where it leads. If it’s something I can help with properly, we can go from there.
The Nodder Group is currently focused on growing its Advisory work with established hospitality and service-led businesses. I’m particularly interested in the problems that don’t have an obvious answer where something isn’t working, the usual fixes haven’t changed much, or what’s happening just doesn’t quite add up. I’m also building longer-term Strategic Advisory relationships with senior leaders who value having someone they trust to call when something needs proper thought.
An invitation
Got a hospitality business you know could be something more? I'd love to hear what you've built and what you're thinking about changing. Let's have a conversation.