What makes you remarkable?

Lets finish the year by reminding each other how remarkable you and your business are!

It’s essential to stand out in the crowd. Remarkable means worth making a remark about, and in business it’s about being unique, different.

It’s a talking point – to be remarkable, you need to be remarked on. It’s about thinking how you’ll do this. It’s about knowing what makes you unique, deciding to go above and beyond the normal.

If you are not sure what your Unique Selling Proposition is (USP), it’s time to be creative and come up with ways you can be different. You probably have many competitors in your market. Competition is actually a good thing…it means that there is demand for what you offer.

Now it’s about telling your ideal customer, and your group members why your clients should do business with you instead of someone else. How many of you know about the Law of Uniqueness?

To be successful in business it’s critical to differentiate yourself.

A USP is what sets you apart from everyone else in your market it’s what makes you different than everyone else in your industry that is selling a similar service or product. Theodore Levitt, a professor at Harvard Business School, suggested that, “Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.” And yet few do.

Your USP needs to be unique to you. Something only you can offer.

Look at the problems your customers are experiencing when dealing with your profession in general, and do something no one else is doing. Shake it up!

Your USP should address ways that your business will deliver on these and other common complaints, and then deliver!

Being brilliant isn’t something that people are born doing. It takes guts to be remarkable, because being remarkable means you’re different – and for a lot of people, that’s a pretty scary option. To think about how your business could be more remarkable – how could you

• Go the extra mile?
• Start saying no to things?
• Start people sharing positive stories about you?
• Be more honest and simple?
• Be different?

How about we change our focus in marketing from one of trying to chase new clients or referrals to one of attracting great clients and quality referrals by being remarkable.