Meeting Topic
Growing Your Business Visibility through your marketing – Gypsy Ravenswood
In the world of business, visibility is the name of the game. But visibility is not about magic; it’s about consistent, authentic, and strategic moves that let your audience know you exist, build trust, and keep you top-of-mind when they’re ready to buy. Imagine throwing a fantastic party but forgetting to send out the invites. Having a great business without visibility is just like that! Let’s jump into a few simple strategies to help spread the word about your business and boost your visibility without feeling overwhelmed and like you’re climbing Mount Marketing.
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Show Up Where Your Audience Is Already Hanging Out
One of the easiest ways to get noticed? Go where your people already are! Think of social media, community groups, and even local events – whether online or in person. But interact, answer questions, and join in the conversations happening around your industry. By being present and genuinely interested, you’re much more likely to make memorable connections and when people see you participating and adding value, they’re more likely to remember you and think of your business when they need your services.
Action Step: Join 1 Facebook group that your audience hangs out in or a business group and start actively engaging in the conversations. Don’t even sell if you aren’t there yet, just answer peoples questions and give them ideas!
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Share Your Story – People Buy from People, Not Robots
People love connecting with other people, not faceless brands. Your business has a story—whether it’s the challenges you’ve faced, how you got started, or just a peek behind the scenes. Sharing these stories makes your business feel real, relatable, and memorable. Your audience will feel more connected and confident buying from you when they see the real person behind the brand.
Action Step: Write a quick post sharing a fun fact about your business, or make a short video where you talk about a “day in the life.” You’ll be amazed at how much people connect with the real, human side of your brand.
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Repurpose, Don’t Reinvent – Make Your Content Work Harder
Here’s a little marketing secret: you don’t have to come up with fresh content all the time. Take your existing content (like blog posts, webinars, or even your FAQs) and turn them into new formats. Did you write a popular blog post? Break it into bite-sized tips for Instagram. Repurposing lets you maximize your content reach without the burnout of always creating something new.
Action Tip: Look at your best-performing content from the past three months and create three new ways to share it – think stories, infographics, or a quick video summary. Watch as your content reaches new corners of the web!
Marketing doesn’t have to be complicated or exhausting. By consistently showing up, sharing your story, and repurposing content, you’re well on your way to making your brand visible and memorable.
Want more easy-to-follow marketing tips? Check out my website www.gypsydoesmarketing.com to sign up to my newsletter or find my socials!
Next Meeting Topic
The Power of Feeling – Rebecca Stone
We often talk about emotions in terms of good and bad—joy, excitement, and gratitude are “positive”; anger, frustration, and sadness are “negative.” But that framing can be misleading. Emotions aren’t moral categories. They’re information. And just like a battery, we need both the positive and the negative ends to make things work.
Being fully human means feeling the full range of emotions. Trying to live only in the “positive” is like expecting sunshine without any rain—it’s unrealistic and ultimately unsatisfying. Negative emotions have their own purpose and power. Anger, for example, can fuel action and help us set boundaries. Fear can sharpen our focus. Even grief can deepen our capacity for empathy. On the flip side, positive emotions aren’t always helpful. Love, for instance, can sometimes blind us to patterns of behaviour we might otherwise see clearly.
The goal isn’t to avoid or suppress what we feel. It’s to recognise our emotions, acknowledge them, and respond with awareness rather than reaction. A simple but powerful way to start doing this is by shifting our language. Instead of saying “I am angry,” try “I feel angry.” This subtle shift reminds us that while the emotion is present, it is not all of us. We are not our feelings. We have feelings. And that puts us back in the driver’s seat.
This kind of emotional awareness becomes especially important when we notice recurring patterns or emotional triggers. For example, if you find yourself regularly losing patience during the morning rush—snapping at your partner, yelling at the kids, feeling wound up before your day has even begun—it’s worth digging a little deeper. Trying to “stay calm” in the heat of the moment rarely works. But setting yourself up the night before might. Think: What can be prepped in advance? What’s realistic for you to expect of yourself (and others) at that time of day? What can you let go of?
Understanding your triggers doesn’t mean eliminating all emotional responses. It means giving yourself the space and structure to respond with more intention and less reactivity.
Emotions are data, not directives. They give us insight, but they don’t have to dictate our behaviour. The more fluent we become in the language of our own emotional landscape, the more effective, compassionate, and grounded we become—in business, in leadership, and in life.
Let’s Discuss:
What is one of your emotional triggers? What could you change—upstream or in the moment—to minimise its impact?
Rebecca Stone is an executive coach, specialising in helping leaders get a life. If you would like to RAVE with her use this link
