Sadly, most launches flop. Not because your business or product or offer is no good, but because your brand is meaningless to your audience. It says nothing, other than ‘Hi, I’m over here ’.
Most businesses believe they’re selling products or services. They talk about the ‘what’ – all the things that they do and sell. That has a role but it shouldn’t come at the expense of why or how you do it.
Regardless of the offer, what you’re actually selling is your BRAND – who you are and how you do it differently.
Your customers are already looking for your solution by the time they land on your website or step into your store, you just have to help them want to buy it from YOU!
So, what are the three key things that are different about you that would make your audience realise you’re the one for them?
What are the things that will help you build a stronger connection with your ideal customers? What do you value? What matters to you and your people?
When you are able to articulate your differentiation within three key messaging pillars, you have a repeatable system for your marketing. These are the things you consistently talk about and over time, get to be known for.
So, what do you want to be known for this year? What are the three things you can talk about in different ways that will carve out your unique position in your market?
When you’re sick of hearing the same things come out of your mouth and in your writing, you’re doing it right. Remember, you’re the only one who hears it 100% of the time.
A lack of clarity leaves money on the table.
But, when you make it really clear what your brand stands for and how it’s different? That’s when you connect and convert with the right people.
If you want support with this, Marijke is running a free 10 Day Challenge next month across her Marketing Collective. It’ll cover all major marketing disciplines so that you can understand where your marketing may have missed the mark in the past, and redirect for the future.
