Meeting Topic
Profit Isn’t a Dirty Word – Natalie Coombe
Not long ago, I visited a local networking group. A woman stood up to share her plans for the year. She spoke confidently about her new services and her growing team. But then, almost apologetically, added: “…and I know it sounds bad, but I’d like to make a bit more profit.” WHY do we still feel guilty about wanting profit?
Profit = Possibility Here’s the thing: profit is what makes everything possible. Profit means you can finally pay yourself properly – no more being the lowest-paid person in your business. It lets you buy flowers from the local florist, support your favourite charity, or finally tackle that home renovation. Profit allows you to invest back into your business, look after your team, and give back to your community in real, tangible ways.
Profit isn’t selfish. It’s the foundation of stability, generosity, and choice for everyone. So, a question for you… � � If your profit doubled – not your sales, but the money you keep – what would that mean for you and your family? Redefining Success When I started my business, I read an article about being a “successful entrepreneur.” The advice? Work long hours. Sacrifice family time. Drop everything for clients. My reaction? That’s BS. That’s an outdated, male-oriented version of success.
For me, family is #1. Then myself. My business is #3. But that hasn’t stopped me from building a six-figure income working just three days a week. Proof that you can be profitable and successful without sacrificing everything else. And you can too. It just means we need to do things a little differently. � �
Are you following someone else’s definition of what success looks like?
If you could have it your way, what would success look like for you?
Why Pricing Matters Here’s the reality: most women business owners only have 20–30 “workable” hours each week. The old “work more to earn more” model simply doesn’t fit.
Instead, pricing is the lever. Take my client Rach. She thought she was earning $200ph. But she was delivering x4 the amount she’d quoted so was only earning $50ph. No wonder she was falling asleep behind her laptop every night, with little to show for it in the bank! Classic double whammy for women: undervaluing and overdelivering. We didn’t quadruple Rach’s prices – we found smarter ways to deliver impact. Within six weeks, she was paying herself properly and working fewer hours, not more.
So… � � Are you working more hours than you want, but still not paying yourself what you want? If yes, maybe the problem isn’t sales or marketing at all – maybe it’s pricing and profit. Remember, at the end of the day, profit isn’t a dirty word. It’s what funds freedom, generosity, and sustainability.
And you ARE worth it. Want practical ways to earn more working less? Grab my free guide: 3 Ways to Increase Your profit (Working Less Hours!)
Natalie Coombe Agency Pricing & Profit Expert https://www.nataliecoombe.com/
Next Meeting Topic
A Marketing Strategy Gives You Wings! – Roz Rickerby
Why is a well–crafted marketing strategy crucial for a small business?
It’s the roadmap and oomph to drive support for your business plan, brand, and ambition. When resources are limited and budgets are tight, a marketing strategy provides focus, saves time and money, and helps you perform better. It prevents the scattering of valuable resources across a range of channels and tactics, while building trust and visibility through consistent brand execution.
The foundation of a good marketing strategy is threefold:
- It digs deep into what makes your customers tick, revealing valuable insights to build stronger connections.
- It strengthens your brand by clarifying what you stand for, ensuring your story resonates with your audience.
- It focuses resources, working them harder to deliver the biggest impact and return on investment.
A marketing strategy articulates the seamless experience your audience will have with your brand—from initial awareness, through marketing funnel touchpoints, to action, loyalty, and beyond. This holistic approach aligns all the moving parts to enhance the customer experience and the value they receive. It’s what gives your brand and business the momentum to move to the next level and foster customer loyalty.
Having a clear roadmap and scope for your marketing, based on performance data and insights, supports confident decision-making. When you understand the current situation, have focus, and know what you need, you can plan and budget for the necessary improvements. Having this information is empowering and leads to better decisions.
A good marketing strategy creates breathing space. It shifts you from the day-to-day overwhelm of spinning plates and a reactive environment, to putting you in the driver’s seat. Having a clear focus and direction for your marketing, with a direct line of sight toward your vision, is hugely motivating.
One of the most exciting aspects of a marketing strategy—though often overlooked—is that its development process can help build teams. The collaborative nature of creating a marketing strategy draws on the knowledge of the wider team, provides a richer understanding of customers, and enables teams to identify areas for improvement. It’s a highly enriching and empowering experience for everyone involved.
Whether you’re updating your website, feeling the pressure to be active on social media, not getting the desired results from your advertising, wanting to grow your customer base, or to strengthen your brand – a marketing strategy can provide direction. What works for big businesses is equally beneficial for small businesses. The advantages of a marketing strategy are multifaceted, and ultimately, it drives success. Speak with a seasoned and proven marketing strategist to coach and support your business to do better.
Roz Rickerby is a marketing strategist and founder of Osinmarketing.nz
OSIN Marketing adopts an outside-in perspective to uncover insights and opportunities to strengthen connections that help shape success.
We’re here for your brand, ambition and growth and we can scale our involvement to you short and long-term needs. Chat with Roz via Osinmarketing.nz
