Meeting Topic
Brand Differentiation: Your 3 core messaging pillars – Marijke Timmers
Sadly, most launches flop. Not because your business or product or offer is no good, but because your brand is meaningless to your audience. It says nothing, other than ‘Hi, I’m over here ’.
Most businesses believe they’re selling products or services. They talk about the ‘what’ – all the things that they do and sell. That has a role but it shouldn’t come at the expense of why or how you do it.
Regardless of the offer, what you’re actually selling is your BRAND – who you are and how you do it differently.
Your customers are already looking for your solution by the time they land on your website or step into your store, you just have to help them want to buy it from YOU!
So, what are the three key things that are different about you that would make your audience realise you’re the one for them?
What are the things that will help you build a stronger connection with your ideal customers? What do you value? What matters to you and your people?
When you are able to articulate your differentiation within three key messaging pillars, you have a repeatable system for your marketing. These are the things you consistently talk about and over time, get to be known for.
So, what do you want to be known for this year? What are the three things you can talk about in different ways that will carve out your unique position in your market?
When you’re sick of hearing the same things come out of your mouth and in your writing, you’re doing it right. Remember, you’re the only one who hears it 100% of the time.
A lack of clarity leaves money on the table.
But, when you make it really clear what your brand stands for and how it’s different? That’s when you connect and convert with the right people.
If you want support with this, Marijke is running a free 10 Day Challenge next month across her Marketing Collective. It’ll cover all major marketing disciplines so that you can understand where your marketing may have missed the mark in the past, and redirect for the future.
Sign-up at www.themarketingcollective.co.nz/chaostoclarity
Next Meeting Topic
Are You Still Fighting for Your Limitations? – Mandy Beverley
Do we really need to keep fighting for our limitations, or is 2026 the year to break free from old perspectives?
It’s time to tune out the noise of others’ opinions and start tuning to our inner voice, the one that whispers, quietly, but can get very loud when your attention is needed. The “loudness” can look like criticism, rejection, resentment, overwhelm, etc. (The very things we are trying to avoid! ) But they are here to help you grow and succeed. Life will throw challenges at us, because that’s the only way we expand. If we chase only the positive and affirming moments, we’re inviting chaos, self doubt and negativity in.
We use SWOT analysis in business to be more strategic and directional. Why not apply that same clarity to our mindset and emotional health? Let’s identify what lifts us up, what holds us back, and the beliefs and thoughts that threaten our success, the opportunities ahead and who we need to become to achieve them.
Circling back to old labels like “imposter” is like wearing a “kick me” sign on your confidence. It drains you, messes with how you communicate to yourself and others. It’s an old story. Let’s change your perspective. Instead welcome the imposter in…she has a lot to teach you. She’s telling you where the gaps are, she makes sure you are paying attention, she keeps you humble, she keeps you learning, and she sometimes has you asking for help. What is she telling you? You’re not an imposter in all of your life, just the things you haven’t done before. She is your comfort zone that’s expanding.
Ladies, it’s unrealistic to think you can be confident when you are doing something new. Of course you will need a better strategy, but first, you need a perspective that sees challenge as a chance to evolve, even when it feels like we’re leveling up in a game with no cheat sheets.
Embrace the Duality, Rewrite Your Story
Seeking a one-sided, challenge-free life is about as successful as still maintaining your New Year’s diet in February. Seriously, every negative has a positive and every positive a negative. They’re a matching set. When we dodge the hard stuff, those biases rooted in past experiences don’t just disappear, they magnify, taking up precious headspace, and make it hard to focus. It’s like trying to decide what to wear in an overstuffed wardrobe of bad decisions.
Here’s the secret that most of us don’t want to know: everything, even the messy parts, are there to help you grow. You just need to know how to deal with it.
So, stop fighting for your limitations, and instead get centered enough to listen to your real voice and not the over-caffeinated critic in your head.
Transform Challenges into Stepping Stones
You can try to sidestep life’s obstacles, but they’ll show up anyway. No matter how much you do for others. So let’s not view them only as burdens, but as invitations to expand. Instead of running from or numbing what feels hard, meet it with some curiosity.
Overwhelm, failure, fear or (fill in the gap) then becomes a signpost or stepping stone to finding a balanced and therefore wiser, more powerful, authentic and remarkable you, the real you, not the one pretending to have it all together.
So, what do you really want this year? Are you backing yourself? Or are you living your life already spinning too many plates? This endless juggling is a symptom of a deeper belief that your worth and value is tied to what we do for everyone else. That single belief is the glass ceiling on your dreams. Please know this: everyone will be okay if you go first sometimes.
Watch them make space when you make space.
Mandy Beverley
Mindset Coach & Master Demartini Method© Facilitator
