Not long ago, I visited a local networking group. A woman stood up to share her plans for the year. She spoke confidently about her new services and her growing team. But then, almost apologetically, added: “…and I know it sounds bad, but I’d like to make a bit more profit.” WHY do we still feel guilty about wanting profit?

Profit = Possibility Here’s the thing: profit is what makes everything possible. Profit means you can finally pay yourself properly – no more being the lowest-paid person in your business. It lets you buy flowers from the local florist, support your favourite charity, or finally tackle that home renovation. Profit allows you to invest back into your business, look after your team, and give back to your community in real, tangible ways.

Profit isn’t selfish. It’s the foundation of stability, generosity, and choice for everyone. So, a question for you… � � If your profit doubled – not your sales, but the money you keep – what would that mean for you and your family? Redefining Success When I started my business, I read an article about being a “successful entrepreneur.” The advice? Work long hours. Sacrifice family time. Drop everything for clients. My reaction? That’s BS. That’s an outdated, male-oriented version of success.

For me, family is #1. Then myself. My business is #3. But that hasn’t stopped me from building a six-figure income working just three days a week. Proof that you can be profitable and successful without sacrificing everything else. And you can too. It just means we need to do things a little differently. � �

Are you following someone else’s definition of what success looks like?

If you could have it your way, what would success look like for you?

Why Pricing Matters Here’s the reality: most women business owners only have 20–30 “workable” hours each week. The old “work more to earn more” model simply doesn’t fit.

Instead, pricing is the lever. Take my client Rach. She thought she was earning $200ph. But she was delivering x4 the amount she’d quoted so was only earning $50ph. No wonder she was falling asleep behind her laptop every night, with little to show for it in the bank! Classic double whammy for women: undervaluing and overdelivering. We didn’t quadruple Rach’s prices – we found smarter ways to deliver impact. Within six weeks, she was paying herself properly and working fewer hours, not more.

So… � � Are you working more hours than you want, but still not paying yourself what you want? If yes, maybe the problem isn’t sales or marketing at all – maybe it’s pricing and profit. Remember, at the end of the day, profit isn’t a dirty word. It’s what funds freedom, generosity, and sustainability.

And you ARE worth it. Want practical ways to earn more working less? Grab my free guide: 3 Ways to Increase Your profit (Working Less Hours!)

Natalie Coombe Agency Pricing & Profit Expert https://www.nataliecoombe.com/