Meeting Topic
Being Remarkable – Carolyn Banks
What makes you remarkable?
Lets finish the year by reminding each other how remarkable you and your business are!
It’s essential to stand out in the crowd. Remarkable means worth making a remark about, and in business it’s about being unique, different.
It’s a talking point – to be remarkable, you need to be remarked on. It’s about thinking how you’ll do this. It’s about knowing what makes you unique, deciding to go above and beyond the normal.
If you are not sure what your Unique Selling Proposition is (USP), it’s time to be creative and come up with ways you can be different. You probably have many competitors in your market. Competition is actually a good thing…it means that there is demand for what you offer.
Now it’s about telling your ideal customer, and your group members why your clients should do business with you instead of someone else. How many of you know about the Law of Uniqueness?
To be successful in business it’s critical to differentiate yourself.
A USP is what sets you apart from everyone else in your market it’s what makes you different than everyone else in your industry that is selling a similar service or product. Theodore Levitt, a professor at Harvard Business School, suggested that, “Differentiation is one of the most important strategic and tactical activities in which companies must constantly engage.” And yet few do.
Your USP needs to be unique to you. Something only you can offer.
Look at the problems your customers are experiencing when dealing with your profession in general, and do something no one else is doing. Shake it up!
Your USP should address ways that your business will deliver on these and other common complaints, and then deliver!
Being brilliant isn’t something that people are born doing. It takes guts to be remarkable, because being remarkable means you’re different – and for a lot of people, that’s a pretty scary option. To think about how your business could be more remarkable – how could you
- Go the extra mile?
- Start saying no to things?
- Start people sharing positive stories about you?
- Be more honest and simple?
- Be different?
How about we change our focus in marketing from one of trying to chase new clients or referrals to one of attracting great clients and quality referrals by being remarkable.
Next Meeting Topic
Business Vision – Carolyn Banks
Let’s make 2026 your year to succeed – world domination or bust!
Do you have a vision for your business? Or is your business more a fly by the seat of your pants kind of venture? The beginning of the year is a great opportunity to take stock and to ask yourself where your business is heading?
Share with your group what is your business vision and where would you like to see your business in the next six months or in two years time.
Having a vision for your business means you have a clear picture in your mind of what you want your business to become, that way you can work towards making that visualisation a reality.
Without a vision for your business you could find yourself jumping from one project to another with no focus, clarity or purpose. As the saying goes, “if you don’t know where you’re going, you’ll end up some where else”. A vision is essentially a w picture of what your business will look like in the future. Business gurus widely acknowledge the power of writing down your vision, because the process of expressing and then committing the thoughts swirling around in your head onto paper sharpens your sub-conscious mind like an arrow heading for its target.
A vision answers the question, “why does my business exist?” A vision is also the starting point for creating your business plan and plotting your goals and strategies. Creating your vision requires quiet thinking time to brainstorm and record your thoughts. Transport yourself into the future and imagine you’re looking at your business through a stranger’s eyes. Where is your office? What products and services do you offer? What is your turnover and profit? Who are your customers?
There are no boundaries or limits to your vision – this is your creation. DREAM BIG.
Don’t question yourself, it’s Xmas morning and Santa has just delivered exactly what you want! Describe your business of the future so others will be able to clearly visualise your future business as well. Sharing your vision with you group is a great idea so they can understand what you are wanting to create, the direction you envisage for your business, and the part they could play in supporting you to make this happen. Once you have your vision recorded, you can begin to set some goals that will step you closer to achieving your vision
Part of your vision could be a personal vision for yourself. Where do you see yourself this time next year? What will your role be in your business? How many holidays a year will you be taking? What hours will you work? What will your income be? Where will you be living? Who will be your advisors and strategic alliances?
Remember – the world makes way for the woman who knows where she is going!
